Origin and purchase of custom furniture

The original private customization originated from other industries in the upper class abroad, but as the market changed, luxury goods such as customized clothing, jewelry, and leather goods became popular in the upper class abroad. With the improvement of the wealth level of Chinese people, the market space of private customization in China is becoming more and more obvious, people's demand for high-quality and personalized lifestyle is also becoming more and more prominent, and high-end furniture customization is quietly becoming popular.

'The reason for choosing private customization is mainly because the products in the furniture store are not suitable for the design and decoration style of the home, nor can they reflect the personality of the owner.' This is the real appeal of many high-end people. In fact, many people now think that customized furniture has more vitality and cultural connotation.

Reasons for choosing private custom furniture

Private customization in the home furnishing industry has become the norm. Whether it is stores, home decoration or brands, various forms of customization services are provided. For the customized wardrobe market, in addition to some large home furnishing stores, building materials, furniture companies, decoration companies, soft decoration companies, etc. have also stepped out of their own industry fields, extending their tentacles to other wider areas and carrying out more Many integrated resources.

The impact of private custom products

The reason why custom-made furniture is popular is that in addition to meeting the individual needs of owners, there is another important reason why the main buyers of houses are those born in the 1980s and 1990s. Their economic strength is not very strong, and they generally buy small and medium-sized houses. In order to maximize the potential of the house type and make full use of the living room space, they will first choose to build it according to their own living habits and room color and shape, and it has also been more and more sought after.

Customized according to the house space

Consumers in the high-end home furnishing market pay more attention to brand culture, design concept and after-sales service. Taking the company itself as an example, they broke the tradition by engaging in the management and sales of mid-to-high-end imports and original furniture. Quality is the foundation for the development of high-end home furnishing companies. Apart from quality, consumers pay more attention to service. Now consumers' consumption concepts are becoming more rational and cutting-edge, and their consumption demands are becoming more diverse and individualized. Among the many elements of appeal, high-end home buyers pay most attention to the products and services promised by major merchants in shopping malls.

Customized furniture focuses on product services

Regarding the direction of choosing private custom furniture, we believe that the competitiveness of enterprises in the private custom market is mainly reflected in the brand building methods in addition to the design level. How to use a tasteful promotion method to deeply touch the heartstrings of consumers from the level of spiritual life, so that high-quality, ultra-complex, and purely hand-made furniture can become the individual expression of consumers' aesthetic taste and cultural connotation. Every high-end furniture Issues that operators must think about.