Current status of whole house customization

Current status of whole house customization

Whole house customization is a home furnishing solution integrating home design, customization, installation and other services. Whole house customization is the exclusive home for consumers manufactured by home furnishing companies on the basis of mass production and according to consumers' design requirements.

1. The development status of the whole house customization industry

The rise of customized furniture was mainly concentrated in the fields of custom cabinets and custom wardrobes at first, mainly due to the introduction of the popular foreign integrated kitchens and closet sliding doors, and the relatively strict requirements for the use of housing space in kitchens and wardrobes.  With the improvement of the production technology of furniture enterprises and the maturity of Chinese residents' concept of furniture consumption, customized furniture has gradually expanded to the field of whole house furniture such as bedrooms, study rooms, living rooms, dining rooms and kitchens.  The customization mode is a multi-win-win business model. For consumers, it has the advantages of personalized design, high space utilization rate, and fully considers the demands of the home environment, which is very attractive; for enterprises  Said that it reduces the inventory of the enterprise, improves the profitability and anti-risk ability of the enterprise; at the same time, the customized model is conducive to the realization of on-demand production in the whole industry, effectively avoiding the problem of overcapacity in the industry, reducing wood waste, and is conducive to environmental protection.  social benefits.  Therefore, realizing the customization of whole house furniture is the development direction of the custom furniture industry, but the customization of whole house furniture also has high requirements for the enterprise's information technology strength, process technology strength, and flexible production capacity.

2. The scale of the whole house customized home furnishing market

Driven by the advancement of urbanization and the increase in per capita disposable income, the penetration rate of the customized home furnishing industry has continued to increase. According to my country's current overall customized furniture penetration rate in the home furnishing industry is 30%, compared with 60-70% in developed countries such as the United States and South Korea. The penetration rate is still at a low level, and there is still a lot of room for improvement.

In terms of regional distribution: In 2020, the scale of the whole house customization market in East my country will be 139.064 billion yuan, the scale in North China will be 32.175 billion yuan, the scale in Southwest China will be 35.451 billion yuan, and the scale in Central and South China will be 81.609 billion yuan.

From the perspective of market segments: in 2020, the overall market size of my country's custom cabinets will be 172.105 billion yuan, the market size of custom wardrobes will be 85.607 billion yuan, the market size of custom TV cabinets will be 1.469 billion yuan, the market size of custom sofas will be 4.27 billion yuan, and the market size of custom wooden doors will be 85.607 billion yuan. The scale is 37.21 billion yuan, the market scale of customized wooden beds is 1.22 billion yuan, the market scale of customized mattresses is 4.893 billion yuan, the market scale of customized bookcases is 1.594 billion yuan, the market scale of customized wine cabinets is 1.718 billion yuan, and the market scale of customized shoe cabinets 1.345 billion yuan.

3. Forecast of the development trend of the whole house customized home furnishing during the "14th Five-Year Plan" period

Nowadays, the opening of the national three-child policy has led to a series of factors such as changes in the family population structure and the rapid development of urbanization. The whole house customization is more in line with consumers' needs for efficient use of indoor space. When designing, whole house customization has higher design requirements for indoor ergonomics. Therefore, the development trend of whole house customization in my country is as follows:

1. Intelligent production, green and healthy products

2. Diversify sales and expand sales channels

3. Humanized service, enhance brand image

4. Design rationalization